Penguin Random House - 2026
Two back-to-back Rugby World Cup titles. Nine principles. One blueprint your organisation or team can replicate.
About the Book
The back-to-back Rugby World Cup winning Springboks are more than a sports story. Since 2019, this team - its leaders, staff and players - has become an overdue example of what South Africa can achieve when it figures out how to work together.
The Bok Way unpacks how they did it: the specific principles that shaped their culture, brought out the best in individuals, and launched the team to sustained levels of performance never achieved before. This is a case study in what becomes possible when an organisation commits to being not just smart, but genuinely healthy.
Drawing on interviews with those who helped build the Springbok environment, the book equips anyone responsible for leading a group, team, or organisation with the tools to replicate it - in their own context, on their own terms.
Who it's for
Executives and team leaders
Stories that resonate across boardrooms and dressing rooms alike - with the evidence to back them up.
HR and L&D leaders
A practical framework you can take straight back to your organisation - not theory, but tools.
Rugby fans who want to know more
Finally, the inside story of how the Boks built something historic - told by the people who built it.
The Framework
High performance isn't accidental. The Springboks built theirs on deliberate principles, grouped across three domains that every great organisation must master: how they think, how they treat each other, and how they execute.
Creating a robust, healthy, and sustainable high-performance culture is not something that needs to be left to chance. By implementing these principles, you can make the necessary strides to achieving it.
- The Bok Way
Inside Access
The Bok Way draws on interviews with the coaches and players who helped shape the Springbok environment. Their stories form the backbone of the book - practical, firsthand, and unforgettable.
About the Author
The Expansion Pack
The Bok Way gives you the framework. These two tools turn it into daily practice: for your regular team conversations and the harder leadership moments that test you.
Conversation Card Deck
120 principles, questions, and actions drawn from the Springboks' back-to-back World Cup wins
Squad members who don't start a match have an important role to set the tone in training.
The Manager Playbook
44 real leadership moments, drawn from actual managers we have worked with: situation, signals, causes, and what tends to work
"The coaches had a non-negotiable: no matter how awkward, you tell the player what you really see." The Bok Way, Ch 6
Organisational Health Assessment
The Springboks identify their strengths and weaknesses through experienced observation, hard data, and honest analysis. Most organisations don't have that clarity. Our employee experience and engagement assessment gives your team an objective view of something you are too close to see clearly: how healthy your culture actually is, and where the gaps are costing you.
Most organisations have a sense that something isn't working. This assessment makes that vague sense precise, measuring your team's health across all nine Bok Way principles to show you where the gaps actually are, not just where they feel like they are.
Book PJ
The principles in this book are not just worth reading - they are worth building into your team. PJ works with leadership teams and organisations to unpack the Thinking, People, and Execution frameworks in a way that is practical, engaging, and directly applicable to your context.
Whether you are looking for a keynote at your next leadership event, a workshop that challenges your team to think differently, or a facilitated session that gets to the root of your culture - get in touch to explore what is possible.
Enquire about a bookingGet the Book
Pick up your copy online or in-store. Available across South Africa and internationally.